Philosophy
Translation is the written reproduction of a text in a foreign language, whereas interpreting involves only the spoken word.
The activity of translation covers the rendering of a fixed, written text into another language. A successful translation can be measured according to the degree to which it is faithful to the original whilst remaining legible and understandable. Ideally, the translator should attempt to reproduce exactly the mode of expression in the target language which a native speaker of that language would use in the respective communication situation. Translation always involves an interpretation of the text (not in the sense of the activity of interpreting, but in the sense of extracting the sense of the text). In this respect the accent should be laid on transmitting what the author is really trying to convey, which may not be identical with the superficial words of the text as they stand.
Ideally, translation is a highly skilled, individual task performed within a networked team. The total quality of the service offered is the result of effective cooperation between competent individuals who are acting in accordance with a clear agreement established with the client as well as smoothly coordinated project planning and execution.
Our aim is lasting customer satisfaction achieved through an optimum in terms of documentation and communication, maximised quality standards, absolute reliability in respect of deadlines and flexible responses to customer requirements.
Interpreting services represent another essential part of our range of services.
Interpreting involves the transmission of spoken text from a source language into a target language. Interpreting is characterised by the transitory nature of the spoken word and is influenced by factors such as gestures, facial expressions and the body language of the speaker as well as, especially, the pace and intelligibility of that which is spoken. The activity of interpreting involves a subject which ‘exists’, so to speak, exactly for the length of time required for its expression. Therefore its execution at a professional level demands a great deal of experience – experience which we have been gathering over many years.
Our understanding of language management is the presentation of an enterprise through linguistic channels. The concepts of Corporate Design and Corporate Identity have long since gained currency in this context; as a logical extension of these ideas a company’s linguistic ‘fingerprint’ is a further important aspect of its image. Studies have shown that language localisation can contribute towards product turnover increases
of up to 25%.
Language management will enable you to configure processes and procedures within your organisation more effectively with the help of language related tools. Good language management is an important factor through which a company can maintain its position in today’s multilingual, multicultural, globalised world. We can help you to develop your language strategy, select the best tools and thus strengthen your corporate identity.